KINGHOOD, a Fortune China 500 company, has introduced its international Smart Gold Store at the Jewellery & Gem World (JGW) in Hong Kong, allowing customers to instantly buy and sell physical gold through an ATM-style kiosk. This innovative terminal combines gold recycling and purchasing, offering an eco-friendly experience akin to using an ATM.
As of September, KINGHOOD has established around 40 Smart Gold Stores in major Chinese cities, including Beijing and Shenzhen, situated in banks and retail locations. The international version features a precision scale that can measure in various global units and an advanced detector, ensuring metal content accuracy up to 0.01%. It supports account registration for over 200 countries and global payments in 100 currencies.
Equipped to connect with international gold prices, the Smart Gold Store offers self-service options and a user-friendly experience. Recognized for its sustainability, the store won the 2024 JWA Sustainability Award for its contributions to resource recycling and reduced environmental impact. Since 2021, KINGHOOD has significantly minimized harmful emissions and saved resources through innovative clean energy processes.
Looking ahead, KINGHOOD aims to enhance its Smart Gold Store technology, develop a learning-based AI customer service system, and increase the proportion of recycled gold in China to 5%, targeting a market value of RMB 200 billion ($28.4 billion).
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