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Home Gold News Gold Market Remains Strong Amid Declining Consumer Sentiment

Gold Market Remains Strong Amid Declining Consumer Sentiment

by anna

The gold market is maintaining solid gains as it heads into the weekend, despite a notable drop in consumer optimism and rising inflation expectations. According to the University of Michigan’s Consumer Sentiment survey released on Friday, sentiment fell to 68.9, down from a revised reading of 70.1 in September. This decline marked the first decrease in consumer sentiment in three months and was weaker than the anticipated rise to 70.9.

While the gold market has shown resilience in response to this economic data, analysts observe that the precious metal is experiencing robust technical buying momentum. Following a sharp correction earlier in the week, investors have been quick to buy the dip, with December gold futures last trading at $1,666.70 an ounce, reflecting a 1% increase on the day.

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Shifting Federal Reserve Expectations

Despite the fluctuation in consumer sentiment, gold continues to attract investor interest. Market expectations regarding the Federal Reserve’s monetary policy are beginning to shift. A strong employment report from last week, paired with slightly higher-than-expected consumer prices, has led markets to adjust their projections for aggressive rate cuts next month. However, economists emphasize that a slowing economy will still compel the Fed to implement rate cuts, albeit at a more measured pace.

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Although consumer sentiment has dipped, Joanne Hsu, the Director of the Survey of Consumers at the University of Michigan, expressed a more optimistic outlook. “Sentiment is currently 8% stronger than a year ago and almost 40% above the trough reached in June 2022,” she noted. Despite some consumer frustration over persistent high prices, most respondents did not directly link geopolitical tensions, such as those in the Middle East and Ukraine, to economic concerns. The upcoming election may also be causing some consumers to withhold judgment on the economy’s longer-term trajectory.

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Rising Inflation Expectations

In alignment with the decline in consumer sentiment, there has been an uptick in consumer inflation expectations. The report indicated that consumers now expect inflation to rise to 2.9% over the next year, up from 2.7% reported in September. Economists believe this increase will have limited impact on the Fed’s easing cycle, as the central bank is now more focused on potential labor market and economic weaknesses.

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Bradley Saunders, a North America Economist at Capital Economics, noted, “The Fed will be disheartened to see year-ahead inflation expectations rose for the first time in five months to 2.9%, from 2.7%. With the release of September’s CPI and PPI data indicating that the Fed’s preferred core PCE deflator price measure was running at 2.9% annualized last month, we are confident in our view that the Fed’s next move will be a smaller 25 basis point rate cut.”

The Stagflationary Environment and Gold

Market analysts point out that a stagflationary environment—characterized by high inflation coupled with an economic slowdown—creates an ideal backdrop for gold. As real interest rates decline, the purchasing power of the U.S. dollar weakens, enhancing gold’s appeal as a hedge against inflation. This combination of factors is likely to continue supporting gold prices, as investors seek refuge in the precious metal amid economic uncertainties.

In summary, while consumer sentiment has taken a hit, the gold market remains resilient, buoyed by technical buying and shifting expectations around Federal Reserve monetary policy. As inflation expectations rise in a slowing economy, gold stands out as a favorable investment, particularly in the context of ongoing geopolitical tensions and economic challenges.

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